OKAY® all natural Shea Butter Curl Custard provides ultra moisture and definition to dry frizzy curls. Our unique Shea butter blend is 100% Natural which conditions and softens curls. Formulated to replenish hydrating properties that provide shine and luster leaving hair manageable and beautiful.
"Product Overview
OKAY Pure Naturals Shea Curl Custard (7.25 oz) is a deeply moisturizing styling custard made for curly, coily, and wavy hair. This ultra-moisturizing formula uses a 100% natural shea butter blend to condition and define, while botanical extracts and oils help smooth, soften, and give your curls a healthy, shiny finish. It’s formulated without parabens, silicones, or sulfates — and is cruelty-free — making it a clean and conscious choice for curl styling.
Key Benefits
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Moisture + Definition:
The rich shea butter blend deeply hydrates dry, frizzy curls while providing definition, helping curls stay well-shaped and defined without being crunchy. -
Soft, Manageable Hair:
With regular use, hair feels softer, more manageable, and easier to style — even in tighter curl patterns. -
Natural Shine & Luster:
Plant-based oils like argan and coconut help seal in moisture, giving curls a natural gloss that reflects healthy hydration. -
Frizz Control:
The formula’s creamy texture helps tame frizz, especially in humid or dry climates, keeping curls smooth throughout the day. -
Flexible Styling:
Whether you’re doing twist-outs, braids, spiral sets, or wash-and-go styles — the custard supports all of them. According to the brand, it works on wet, damp, or dry hair. -
Clean, Safe Formula:
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Paraben-free
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Sulfate-free
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Silicone-free
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Cruelty-free
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Texture & Finish
This custard has a rich, creamy, and thick consistency — thick enough to give good hold, but smooth enough to be easily applied without tugging or pulling. Once applied, it leaves curls soft and defined, with a touchable finish (not stiff or crunchy).
Who It’s For
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People with curly, coily, or wavy hair who want a product that both moisturizes and styles.
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Those dealing with dry or frizzy hair who need lasting hydration.
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Anyone looking for a clean styling product (free of sulfates, silicones, and parabens).
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Stylers who want a flexible custard that works for twist-outs, braid-outs, spiral sets, or wash-and-go styles.
Why It Stands Out
Unlike some lighter curl creams or gels that may dry out or flake, this custard doubles as a moisturizing treatment. The natural shea butter base restores hydration while helping maintain curl definition. Its botanical-rich formula gives you a product that not only shapes your curls but nourishes them deeply — making your hair look healthy and feel soft, without the crunchy hold."
Directions: Apply to wet, damp, or dry hair to moisturize and define curls and coils. Part hair in sections. Distribute evenly through hair shaft, paying close attention to the ends with a comb, brush, or fingers. Do not rinse. Use to create styles like twists, twist outs, braids, braids outs, spiral sets, and wash and go’s. Air dry, diffuse, or blow dry hair on cool.
Ingredients: Water (Aqua), Cetearyl Alcohol, Cetearyl Glucoside, Hydroxypropyl Starch Phosphate, Hydrogenated Ethylhexyl Olivate, Hydrogenated Olive Oil Unsaponifiables, Behenyl Alcohol, Polyglyceryl-3 Stearate, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Glycerin, Aloe Barbadensis Leaf Extract, Carica Papaya (Papaya) Fruit Extract, Chamomilla Recutita (Matricaria) Flower Extract, Althaea Officinalis Root Extract, Silk Amino Acids, Tocopheryl Acetate, Panthenol, Tetrasodium Glutamate Diacetate, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance (Parfum).
- CASE Qty
- 12
